Yellow
Butter
Films
Logo design, stationary design, creative direction.
2021/2022
Yellow Butter Films is a production house based in Kuwait formerly known as Core Visuals.
The main inspiration for the design came from the word 'Pano' in the brand name which is short for panorama/panoramic. The icon was illustrated with the idea that the three tennis balls lined up next to each other abstractly are a reflection of the known panoramic icon.
The custom made typeface is a perfect balance of bold letters with soft curves to avoid making the typeface feel too heavy and to help communicate a more friendly tone.
During the brief the client requested an identity that was fun yet professional and up to date. The objective was to design an identity that reflected on the requested characteristics . An identity that would represent the sport in a bold and professional way whilst also communicating a welcoming and approachable environment.
For more information kindly visit our profile on Behance:
